Objectives of this Lecture

At the end of the lecture, the students will be able to:

• Define attention.
• Describe factors that influence attention.
• Differentiate between change blindness and inattentional blindness.
• Explain different models of attention, such as the filter model, the attenuator model, late-selection models, and the theory of perceptual load.
• Compare and contrast controlled and automatic processing.
• Analyze how automaticity is developed and the potential dangers associated with it.
• Apply the concept of attention to real-world examples, such as eyewitness testimony and driving.